Toray Super
Functional Fabric Was A Good Opportunity To Promote Budding
Japan's large manufacturers retail and discount stores have been offering low-cost functional underwear, became a major industry hot topic. Some underwear manufacturers and fabric manufacturers prepare to bring a sense of the market price pressure, but that would increase the functional products in the consumer's awareness so that consumers feel the importance of fabrics such as voice recognition, there are many. Blended fabric manufacturers to the incident as a functional high added value products to promote the good time, they very much want to take this opportunity to find new business opportunities and markets.
Anti-perspiration leveraging the market demand function
Bottoming clothes and underwear products bras, panties so as to sew, to cut the value of the products on the expression product is different. Underwear trousers class material can be more fully play to the characteristics of product development. Today, the most representative of the Japanese market has been driven Baba shirt sales of autumn and winter underwear, a class of mainstream products. Recently, some enterprises have begun to focus on the development of the spring and summer wear the shirt of the new product development Baba.
Toyobo STC production of such products in the analysis mentioned: the proportion of spring and summer products are usually only 30% of winter products, which recently has risen to 50%. Triumph (Triumph) will be launched in the spring and summer this year, "Angel Wings - Cool" series of products, expand market offensive in 2010. Underwear fabric properties will be finished as a new selling point to market, is also a class of entirely new experience.
Wacoal "super suit" is the last summer's anti-sweat underwear features. On this basis, this year increased the fabric of light, thin, cool and other materials, this year the two major selling point of this plan to create 500,000 sales record. According to Wacoal revealed last summer, anti-perspiration fabric functional potential demand for open market, creating good sales. Company believes that the very large spring and summer lingerie market potential can be tapped, so 2010 will continue to strengthen R & D in this direction.
Women's light and thin fabrics will be in the end
In the women's fashion trends, the fabric is light and thin in the continuous strengthening and innovation. Teijin will use a flat with four mountain-shaped section configuration of the protruding fiber Waveron functional development of higher value-added light fabrics, while originally developed to ultra-fine fibers of Asahi Kasei, known on the direction of natural fiber-fiber hair is constantly seeking new limit. Toray Group's long-fiber business unit by strengthening high-strength toughness nylon MIRACOSMO, MIRACOSMOUIN research, thin to achieve the product characteristics. MIRACOSMOUIN by Wacoal launched this spring and summer as a series of products mainly used CrossWalker fabric. Toray Group's intention to take this opportunity of this series in Wacoal market, the depth of the material to promote and expand the application of garment production. Toyobo STC in response to market demand for spring and summer of 2011, prepared a thin fiber of good Manado and perspiration have been enhanced processing functions on the FIRACIS these two products, focusing on the clothing manufacturers started to promote application of the proposal. At the same time will continue to advance "the pursuit of more fine fiber research and development. Asahi Kasei Fibers additional functions in the ultraviolet, non-stick body functions are to be launched in 2011 proposals for new fabrics. Teijin plans to launch in the 2011 and strengthened to According to humidity automatically retractable FIBALIVE unique technology.
The face of low market prices trend continues as the high quality products have a certain experience and knowledge of mature age trend of consumers in the market under the influence of short-term options, even a low-price products, in the end will return to high quality products. But only have experience with low price products will have to influence young consumers? Products for young consumers demand that clothing manufacturers and fabric manufacturers in the future will face a major issue.
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